In 2021, many liquor distillers kept their business operation within a reasonable range because of the complicated and changing situations because of the pandemic. They relied on the general principle of pursuing progress while ensuring stability.
However, Jiugui Liquor showed an outstanding performance in the same year. Specifically, it championed the formulation of a national standard on the making of fuyuxiang-type liquor, promoted the construction of a core production area of fuyuxiang-type liquor, introduced rich cultural creative products, and held diverse promotional events to better appeal to the market.
Jiugui Liquor is not only an inheritor but also an innovator and leader of traditional Chinese liquor culture.
Xiangxi boasts a unique natural environment and rich historical and cultural heritage in the making of internationally-reputed liquor.
Jiugui Liquor is a well-known baijiu brand that fully represents the culture of Xiangxi. "Jiugui" literally means "drunkard" or "juice head" in Mandarin Chinese, which signifies a pursuit of freedom and a state of ease in traditional Chinese culture.
Its creation of the "Drunkard" series baijiu and sponsorship of the Shape of Culture, a cultural variety show featuring China's UNESCO world cultural heritages, have further enhanced its appeal in the baijiu market.
Jiugui Liquor has explored new approaches to strengthen its social interaction with young consumers and raised public awareness of the protection of cultural heritages by sponsoring the Shape of Culture TV program.
Jiugui Liquor founded the 11th China's national standard of fuyuxiang-type baijiu in the first half of 2021. It is a type of baijiu combining strong-aroma, light-aroma and sauce-aroma flavors.
It is of great importance for the special category of baijiu to expand its presence in the market, further enhance competitiveness, promote the high-end development of relevant baijiu brands, and lay a solid foundation for Jiugui Liquor in the baijiu industry.
It is anticipated that Jiugui Liquor will further raise its market share and advance the building core production areas of fuyuxiang-type baijiu.
Right now, the competition in the baijiu industry has shifted its focus from increasing sales channels to meeting the consumption needs of the people.
The adherence to fuyuxiang flavor is of vital importance for Jiugui Liquor to stay competitive and sustain its development.
Therefore, Jiugui Liquor has intensified its efforts to reach a core consumption population and outstanding salespersons, make its corporate cultural values widely known, deepen the interaction and affinity among baijiu products, consumers and sales channels, and build up long-term growth momentum for fuyuxiang-type white liquor.
In addition, Jiugui Liquor has sponsored all types of promotional events and strengthened its collaboration to convey its corporate brand as well as culture.
In the future, Jiugui Liquor will continue to tap the potential of its self-owned fuyuhui platform and symposiums for industry insiders in a drive to further expand its market presence and enhance corporate competitiveness.
